iPhone Won’t Rule the World. Yet.
Unless you’ve been living in a cave, you already know about the Apple iPhone, which happens to be the most anticipated launch of the year. A lot of ink (and bytes) has been devoted to the subject, so I’ll be brief:
- It’s way too expensive. $500! No way! The iPhone is not going truly mainstream until it drops to the 350 mark.
- Competitive market: Nokia, Moto, Sony, etc. aren’t going to roll over and play dead. This is not the mp3 player market of 2001, with little competition, catering to uber-geeks or those with patience for a big learning curve. Already, Sony has the excellent Walkman series of phones out there and Nokia has the N Series that is doing well. Video is supported on mobiles
- Innovation: With the iPod, Apple bought iTunes to the table.
- Teething problems: Did you buy a 1st Gen iPod? Neither did I!
Since it’s easy to bitch and harder to deliver, here’s something for Mr. Job’s to chew over:
- Aim this at the Video market. Let this be the only Widescreen iPod on the market, which makes Video an altogether more pleasurable experience. Release an unlocked version, without the WiFi and other fancy features (just Phone + Widescreen iPod) for those who don’t want to be tied into Cingular and want a simpler video capable iPod phone. Add more video content to iTunes and market this as the best (and sexiest) option to play video on the go. One more thing, the cheaper version should go for abt $550 unlocked and $300 with a contract.
Of course this is Apple and the iPhone will DEFINITELY sell out. But Apple seriously needs to do the above if it wants to get a large chunk of the market and not remain a niche player. Steve Jobs has said that they want 1% of the market by the end of the year, and they just might get it (thats 10 million phones), but the going will get harder after that unless they have a cheaper model which has a definitive advantage over other phones (video + iTunes).