My brother, golf nut that he is, sent me this video from the 2005 US Open (16th hole, I believe). Amazing shot.

Holistically, golf is a lot like business. A lot of time is spent talking, walking, trying and thinking. But then there are moments, very rarely, when opportunity meets execution so perfectly, it operatic. Those are the moments that are worth savoring and remembering.

This shot itself is one such moment for Nike. Every penny spent on endorsing Tiger (or rather, every million) was worth it many many times over when that ball rolled to a halt right next to the hole. Stayed there, Nike Swoosh upright, for a good 2 – 3 seconds, before dropping into the hole. You can not manufacture that on TV. You can not generate that on a computer. Nikes decision (execution) to endorse Tiger was worth it many times over with just this one shot (opportunity). Although, it did help that Tiger is so damn good.